Digital marketing is the marketing activity of promoting goods/services using digital channels. It includes email, social media, advertising, and multimedia messaging that is distributed through mobile and web.
The advent of digital tools has upended age-old processes in marketing and advertising. Digital marketing technology is now a requirement for identifying, attracting, and retaining customers in an omnichannel world. A new e-book from the MIT Initiative on the Digital Economy highlights learnings from the 2022 MIT Chief Marketing Officer Summit held this spring. The topline message to marketing executives: Add data, analytics, and algorithms to better reach socially-linked modern consumers.
